Create an Awesome

Instagram Media Kit

Create an effortless and professional media kit with automatic weekly updates

Having a media kit is half the battle to getting to work with amazing brands.

Brands look for influencers that stand out and who are professional — and your media kit is the way to show it!

We gathered all the information you need to get started so you can focus on what is really important — creating your own media kit and showing how serious about your work you are.

  1. What is a media kit?

    A media kit is a document that shows data about you as an influencer so brands can get to know you better, about your Instagram stats and achievements.

    Your media kit can be a short one or a long one depending on if you are a long-established influencer or a new one.

  2. Why do I need a media kit? Why brands want your media kit?

    You need a CV/resume when you apply for a job. It’s the same when your job is to be an influencer, but in this case, you need a media kit. It makes you look serious about your work, and brands dig that! This is the main way for you to show why brands should work with you.

    The media kit it’s a helpful tool for influencers to show their content, so brands will pick choose you to work with them, to get partnerships, invitations, seedings, launches, collaborations and ambassadorship.

    Brands require media kits because they want to understand who are you as an influencer, and who is your audience. They want to know if your audience is a potential costumer for their brand.

  3. Media kits and smaller influencers

    If you want to work with brands, you need a media kit even if you are a small influencer. This is specially important in these cases, because it’s a way for you to differentiate from other smaller influencers (which probably don’t have a media kit, so a bonus for you!).

  4. What sections should be in your media kit?

    Your contact:

    • email
    • phone number
    • address
    • Instagram handle
    • other social channel your may have (e.g. blog)

    About you:

    • Your bio that shows who you are, what you like and don’t like, your goals. You should ask yourself: what image do I want to project?
    • Keep is short — between 200 to 500 characters! (pro tip: there are websites that count it for you, just search for characters counter!)

    Images:

    • Choose the best pictures from your Instagram feed — choose the ones that best represent your style, look n’feel and aesthetics. Show who you are as a person!

    Instagram stats:

    • Engagement rate — this is the % of followers/views that comment or like your post
    • Follower count — This isn’t as important as the engagement rate — there are some brands that actually prefer fewer follower count! So don’t worry 😉

    Audience demographics:

    • THIS IS THE MOST IMPORTANT SECTION IN YOUR MEDIA KIT! why you ask? because brands want to know if your audience is a potential costumer.

    • You should be VERY specific:

      • where are they located
      • how old are they
      • % of male and females

      You get all of this information on Instagram — you just need to have a Business Profile 🙂

    Examples of past collaborations:

    • Sponsored posts
    • Content your created for pasts campaigns
    • Logos of the brand you worked for
    • How many comments/likes did a sponsored post/story had

    Pricing:

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